Latest Proposals

An Integrated Marketing Communication plan helps Style by PNJ to deliver brand inspiration and shift Gen Z from blindly following trends to adopting trends to amplify their inner characters and uniqueness.

 

My SOW:

Creative concept, Key message, Key visual, Copy 

A product line innovation and a Product Launching campaign help CLEAR shampoo to guide Gen Z to be self-aware and confident of their identity and overcome peer pressure.

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My SOW:

Creative concept, Key message, Key visual, Copy 

An Integrated Marketing Communication plan helps GoFood gain at least 100K new users and keep them active on the food delivery app throughout the campaign.
 

My SOW (this is my individual work):

Research, Creative concept, Key message, Key visual, Key hooks, Supporting tactics, Copy 

An Integrated Marketing Communication plan with a gamification application helps ZaloPay convert Zalo (the most popular messaging app in Vietnam)  users into  ZaloPay users. 

 

My SOW:  Research, Creative concept, Key message, Key visual, Key hooks, Supporting tactics, Copy,

Gamification mechanics 

An Integrated Marketing Communication plan helps Budweiser reach more people in Ho Chi Minh and Hanoi. It gets new folks to try Budweiser more often and helps everyone know that Budweiser is a trend-setting brand in the beer category.

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My SOW:

Research, Creative concept, Key message, Key visual, Key hooks, Supporting tactics, Copy 

This plan was made for my job application as a Communication Intern at ZEE agency. The plan encourages gen Z to show their uniqueness. Hence, they feel free to share thoughts and feelings.

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My SOW (this is my individual work):

Research, Creative concept, Key message, Key visual, Key hooks, Supporting tactics, Copy 

This is the first time I have been a leader of a four-person group to work for my University. My team created a digital toolbox that students can use to help F&B establishments solve their media-related problems.

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My SOW:

Research, Communication plan, Key hooks, Supporting tactics, Copy

This is my University work. I had a chance to work with a Museum in Leeuwarden, the Netherlands. I suggested a Social media campaign to help the client attract to generation Z.  I got the highest grade in my class with this plan. However, after one year, now I can see a lot of things I can improve to have a better one.

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My SOW:  Research, Communication plan, Key hooks, Supporting tactics, Copy