This social media campaign is my individual assignment at the University. I worked with the Princessehof National Museum of Ceramics in Leeuwarden, the Netherlands, specifically its current exhibition KOREA: Gateway to a rich past. This project is conducted to resolve the client’s issue of reaching the right target groups. Based on the final deliverable made by my group, I suggest a social media campaign called “Better Together” with the key message “Together, we are better”. This big idea is appropriate to the client’s mission and the target audience’s insights.
The museum's mission is to connect the cultures of the East and West. Generation Z also wants to connect with different people from different backgrounds and different cultures. Moreover, they like spending time hanging out and traveling together.
This is my group's final deliverables ✨click here✨. This report is written with the objective to come up with a marketing solution to raise the brand awareness of the Princessehof National Museum of Ceramics, specifically targeting the Korean Exhibition, among the chosen audience. The document includes client analysis, target audience analysis, current customer journey, suggested customer journey, and recommendations.
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