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Dưỡng "CHẤT" thật, bật dấu ấn
Nourishing my inner "ME" - Making your impression
In CMO Think and Action 2022, my team won the first runner-up position with a marketing proposal for Style by PNJ – a famous jewellery brand encouraging young people to express themselves confidently. Because intangible inner values such as characteristics, temperament, etc. are difficult to observe, this plan can help people to nourish and show their inner “ME” visually.
As a Marketing team, we suggested an integrated marketing plan that helps the brand to attract more Gen Z. To achieve this goal, we created a Microsite to visualize the process of nourishing inner characteristics, and temperament and leveraged NFC tag-attaching jewellery to save their data on the microsite.