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GoFood is a food delivery service operated by Gojek, a popular Indonesian multi-service platform, that has expanded its services to Vietnam, allowing users to order food from a variety of restaurants and have it delivered to their location.
My marketing proposal encourages young urban people to follow their passions but also not forget to take care of their health with the pride of Vietnamese cuisine.
Ẩm thực Việt - Cẩm nang dinh dưỡng
Nutritional diet for Vietnamese people
The marketing plan proposes to improve the Gojek application by adding personalization for users with a platform "A nutrition diet". Through the platform, users can customize their own eating plans, watch many nutritious food recipes, and view daily food recommendations based on location, work, and needs of users.
Because Vietnamese youth are very proud of their country's cuisine, all the dishes suggested in the app are traditional Vietnamese dishes. I believe that Vietnamese dishes with a variety of ingredients and flavours will help the younger generation have better health.
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