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In just 24 hours, my teammate and I crafted a marketing strategy to position Budweiser as a trendsetter in the beer market. Our goal was to boost brand awareness and increase market penetration in Ho Chi Minh City and Hanoi by attracting new users and promoting frequent consumption.
This campaign addresses a common issue among Gen Z in Vietnam: the struggle to know when to stop working, often pushing themselves too hard. As a result, they constantly seek balance in life after a week of intense work and stress.
Through this marketing campaign, Budweiser encourages Gen Z in Vietnam to fully dedicate themselves to their work and passions. However, it also reminds them to take breaks, unwind, and have fun with close friends because they deserve it.
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